Tools to elevate your digital marketing in a COVID-19 world
By The Héméra Agency
The first few months of 2020 haven’t been particularly kind to anyone but that doesn’t mean everything is all doom and gloom! It’s possible to run a successful business in these turbulent times with the help of a great digital marketing strategy. The fact is that most of your customers will not be able to come to you and you need to find new, innovative ways of reaching them. Your client is ready and waiting for you, you have access to a captive audience like never before and digital marketing is what will engage them. Here are 8 tools to help you get the most out of your digital marketing campaigns.
HubSpot has a wide range of tools to help you grow your business and even better, quite a few of them are free! Some of the free tools you can use our web forms, popup forms, and live chat software for lead capturing. HubSpot has email marketing functionality so you can send out email campaigns and track the results. If you want more and are willing to pay for it, you can get more of their sophisticated tools to manage content, track measurements, and connect you with customers.
Yoast is an amazing free plugin for WordPress that helps you manage your SEO. You may, however, need a premium plan if you have more than one site you need to keep track of. Yoast is especially useful if your website is content-heavy and you want to ensure that your copy is SEO friendly. Generally, Yoast is an excellent tool to help you optimize all the content on your site for search engines. It is also updated to reflect Google’s algorithm every two weeks so you can stay up to date on your SEO.
Have you automated your content management yet? Trello is perfect for brainstorming and managing your content. It works well for small businesses and teams, especially when those teams are based on opposite ends of the globe. Users can create tasks and include notes on the task topic as well as create deadlines and assign topics to certain teams. Trello really facilitates collaboration and provides clarity on projects in the pipeline.
With all the remote working going on right now it is more important than ever to have efficient and simple communication tools to keep in touch with your team, wherever they are in the world. Slack is an excellent tool for networking and meeting others in the digital marketing space because you can join or leave channels as you like. There are also a whole host of other functionalities that come with paid options.
Canva is an amazing drag-and-drop design platform that allows users to create visuals using stock images, pre-designed templates, and libraries of design elements. The free version is excellent, but you will get a lot more design collateral for a small monthly subscription. The best thing about Canva is that you do not need to be a graphic designer to be able to use it successfully, it really does a lot of the work for you. There are templates for everything you could dream of, from business cards to Instagram posts, and everything in between.
Who hasn’t heard about Mailchimp? Not being able to operate a brick and mortar store or physical office doesn’t mean you have to sacrifice contact with your customers, the interaction is just more of the virtual kind. Mailchimp is a fantastic tool to automate and orchestrate email campaigns. The analytics are great and will tell you everything you need to know such as, the number of people who opened your email, how long they spent reading it, and whether they took any further action.
There is no way you can even talk about website analytics without Google Analytics. If you aren’t already very familiar with Google Analytics, are you even a digital marketer? Google Analytics can help you monitor who is visiting your website, where those visitors come from, and which pages they are spending the most time on. The insight you can get from Google Analytics is even more valuable if you have an e-commerce website.
There are so many more digital marketing tools than these 8 tools out there. Deciding which tools work for your business is a daunting decision and can be quite overwhelming. If you have a smaller business and no designated digital marketer, don’t feel too guilty about getting an expert in to do it all for you!