3 Tips to Optimize your Facebook Group
By The Héméra Agency
Before we start, are you sure whether your business needs a Facebook page or a Facebook group? They are easy to confuse with each other but are completely different. The secret lies in the purpose behind it but also who your target audience is. Both can be used for business purposes but in a distinctly unique way. Let’s clear it up for you before we focus on optimizing a group page.
A Facebook group is used to communicate with a group of people that share a common interest. For example, bird lovers would want to interact with other bird lovers. If you are selling bird products, then you have just created a group to converse with your customers, drive additional spending, and increase engagement with your followers. Groups are usually limited to a small number of followers which makes collaboration more possible.
Facebook pages are generally used to promote products and services to as many people as possible. Business pages are preferable if you want to run formal ad campaigns with budgets. You don’t want to limit you’re the amount of people you can reach when you are spending money on advertising. Pages are open to the public, which means there is the potential for a larger target audience.
Now that you know the difference lets get started on optimizing your Facebook group!
Setting up a Facebook group
Before you get too carried away you need to ask yourself a few questions. The answers to these questions will influence how you set up your group. Getting the foundation right is vital for the success of the group.
1. Does your group have an easily identifiable name that people will find easy to recognize?
2. Does your page have a clear mission or purpose? There must be a reason why you want to start a group.
3. What brand will the group be representing? Will it be your business’ brand identity or something complimentary developed specifically for the group?
4. What is your message to your potential group members?
You may have decided to start a group for many reasons but one thing you need to keep in mind is that although a group is not a business page, it should be managed with the same structure in mind. Your creativity does not need to suffer, it just means that you need a solid plan for what you want to do.
So, you have set up the group, you have a brand identity and message, a killer name, and a purpose. What is next?
Communicate your vision and purpose.
Before you can communicate with your target audience you need to know who they are. Without detailed information about your potential followers, how do you know what content to create or how to communicate with your fans?
If you are not a skilled writer it is time to learn or employ someone who can. The description of your group should be amazing. It is the first impression an observer will encounter, and the strength of that impression will dictate whether a follower stops and stays, or moves on and forgets. Make sure that the description is well written, but also aimed at the market you are trying to attract.
The whole purpose of your group is to entice people to join it, and give you another channel to communicate with followers, customers, whomever your target audience is.
There are two great ways to promote your group and get it in front of the people you want to interact with.
Share the link to your Facebook group
Go out of your way, in fact, make a note of it, to share your Facebook group page to every channel you can. Add it to your email signature, send it out in your newsletter, or simply share it with whatever other social media platforms you are on. Add the link to all your present and future marketing material.
Consider sending it to your own business network. At least your countless LinkedIn connections will finally be valuable. Share the link on your blog posts, invoices, and banners
Link your Facebook group to your business page
Facebook groups provide an excellent marketing opportunity to communicate with your customers and improve your brand visibility and credibility. Your biggest task at this point is to make people curious enough that they visit your group. Facebook has made it convenient for you to share your group with your timeline, Messenger, and business page.
Hopefully, these tips will help you decide whether you want to start a group and how you can make a success of it. The takeaway is that Facebook business pages and groups both have benefits for entrepreneurs. Why wouldn’t you want more opportunities to connect with your customers?