5 Marketing Tools For Your New Business

By The Héméra Agency

When you start your business there isn't always an abundance of capital to hire all the people you need or buy the most premium services. That's why many small businesses are always looking for innovative tools that allow them to achieve a lot with a limited budget. There are too many marketing tools out there for us to discuss each one but we have picked a few of our favorites which are a great starter pack for new businesses.




You might not have been operating long enough to build a substantial email database but whether you have 40 subscribers or 1000, an automated email newsletter tool will prove useful in your business. Mailchimp is one of the most well-known options because they have incredible marketing but also an easy to use interface with a whole host of features. They offer a free plan that will allow you to send up to 10,000 emails a month to 2,000 subscribers. That is perfect for a small business. Most of the tools and templates are available on the free version. If you want the extras you get on a premium plan including automation and integration options, they offer a pay-as-you-go solution.


Google Docs 


Google's real-time autosave is a beautiful thing – and perhaps the most distinguishing characteristic for users used to manual saving in Word. It all but eliminates the nightmarish scenario of forgetting to save a file or losing work when your computer shuts down unexpectedly.

Ready to share your document with others? Similar to our first point (Hack #1), Google also lets you proactively create, name, and track different versions of the same file. This entirely replaces the cumbersome process of creating, naming, and renaming multiple attachments in Word.

Did you know you can still work in Google Docs without Wi-Fi? You may write, edit, create new documents, view or edit old documents, and so on. Your work will not auto-save, but once you resume connectivity; your changes will sync and save immediately. 




Probably one of the most compelling reasons to use Hootsuite is the fact that it allows you to manage so many different social networks. HootSuite is one of those incredible all in one tool that can help you market your business super easily. It has so much functionality in one solution, from social listening to complete management of multiple social networks. It is a social media management platform that covers almost every aspect of a social media manager's role and in the absence of a full-time resource will help you manage your brand yourself. With HootSuite you can curate content, schedule posts, and measure ROI. There are a variety of plans to choose from, from a single user to an enterprise-level account. That means that your business can grow and evolve with HootSuite.


Google Analytics


Just about everyone has heard of Google Analytics even if they have never had to use it. It is one of the most popular digital analytics software, and it allows you to analyze in-depth detail about visitors on your website. It can provide valuable insights about your potential customers that will help you make important decisions about your business. Usually, one of the first things you do when you start your business is to design a website, thus your online presence is quite important and measuring the success of your profile even more so.  Google Analytics reveals the inner workings of your website and whether it is accomplishing what you want it to.


The more detail you can get about the people who visit your website, the more you can perfect your marketing plan. For this, you need to know the details of what people do when they visit your website, how long they stay, and what all pages they view. The best news is that it is free!



Trello is a web-based project management solution and provides tools to define projects and their requirements. Included is a digital dashboard where you can create and organize tasks. The tool supports interaction and collaboration between teams so that everyone can contribute to a project. Another pro about Trello is the fun drag and drop feature you can use when working on your boards It is suited to users that want an uncomplicated project management solution without the complexities of more sophisticated, intricate systems. 


Now that you have all the information go out and try just one of these marketing tools yourself. If marketing your business overwhelms you, you could outsource the function to an affordable agency or freelancer.

A Few of my Favorite Books



Negotiating as if Your Life Depended on It
The Surprisingly Simple Truth Behind Extraordinary Results


Creative Living Beyond Fear
How to Be More Social on Social Media